DD Scott's LetLoveGlow Branding & Community-Building Tip #1: People Connect with People

Let’s kick off our deep dive into Branding & Community Building with the Biggest Secret to Branding & Community Building Success I can share with you… and it’s this right here:

PEOPLE CONNECT WITH PEOPLE

It's worth repeating (in a fabulously branded graphic kinda way, of course... wink! wink!)...

This is the concept I used as the foundation to build my DD Scott Author & Book Brands 25 years ago now. It’s the same concept I used as the foundation to build my LetLoveGlow Author Services Brand and Community 10 years ago, and it’s the foundation for my new LetLoveGlow Productions company. It’s also how I became an International Bestselling Author, how I went on to light the self-publishing path for hundreds of authors to do the same, and how I’ve become a Branding and Community Building expert.

But it’s not just about becoming successful at all those things, it’s how I live my life each and every day. I LOVE to CONNECT WITH PEOPLE. It’s what I thrive on. And it brings me so much joy that, quite frankly, it never feels like work to me. It’s the one part of my multiple roles as a LaptopCEO that I actually love doing.

For example, just about every morning, I pop on X, have a virtual coffee toast with my X Family (now at over 5500 followers), and wish all my fellow early birds “Cheers Hugs & Love and Happy First Cup of the Day”… oh, and I always add some fabulously branded graphic\digital art piece I’ve designed or a selfie, often with me or my caricatures holding up a cup of coffee. Fun, right?!

So, one of the big tools I share with all my clients is how to connect with people online in general as well as develop unique connection approaches for your individual brands.

Here are a few wonderful little examples: if you love cupcakes, follow people and join groups about cupcakes; if you love bourbon, like and follow and join groups with fellow bourbon lovers; if you’re into books, follow and join all the book people on whatever platform you’re on.

And yes, these are all personal likes, because our goal is to build your audience from people who love the same things you do. Get ‘em into your world and then they’ll get to know what else you are up to - like your brands and companies, etc.

That said, it goes without saying, that if your business is cupcakes, bourbon, or books-related, you want to be in all those groups anyway!

But "People Connect with People" means you're connecting with people both inside and outside the fields and arenas of your businesses. You're connecting with them as fellow human beings (or simply fellow beings on Earth... if you happen to believe not all beings here are human... and yep, that means I've connected personally with all the alien and UFO peeps, as I'm all-in when it comes to "we aren't alone" on planet Earth!) See how fun this is?! (more winks...lol!)

Getting the hang of People Connect with People now?

Okay then… let me know in the comments below what you love and let’s see if we can find some wonderful online communities for you to hangout in to and begin to build your audience and your brands and communities! (You just do simple searches - maybe even using Grok - on where people who love what you do are hanging.)

And be sure to Like/Follow Me here as well as on all my social media accounts, so you’ll receive all my super-savvy and fabulously-successful Branding and Community Building Tips!

Cheers Hugs and Love — DD