Branding & Community-Building Tip #2: Follow People Back

It's time to dive back into Branding & Community-Building with my next tip:

FOLLOW PEOPLE BACK

One of the best ways - and honestly, one of the easiest things to do - to build your brand and grow your community is to Follow People Back.

The first thing I look at when I’m helping a client grow or level-up their audience is whether or not they’re following people back.

There’s no reason that anyone should have say 1900 followers, for example, and only be following 400. That’s 1500 people who have shown enough care and interest in you to take the time to follow you, but you’re not reciprocating and completing that wonderful connection opportunity. Feel me?

Now, this is NOT a “follow-4-follow” thing, which is generally not allowed or at least not appreciated on social media platforms.

Instead, go through your followers and begin to follow back those you have something in common with … doesn’t matter if you personally know them or not. Connect with them because you have shared interests. (Remember my People Connect with People approach 😉)

Note: Follow back 10 or so at a time, so the platforms don’t think you’re a bot and put you in time-out.

Let me know if you have questions and get to Following People Back!

Cheers Hugs & Love ~~ DD